Steven Lee was a Graphic Design Intern at The Coveteur from July to October 2012. During his time at the company, he was mainly responsible for designing the cover pages of each article going live on the website, with the prime goal of making each cover as fun and attractive as possible to increase the click-through rate. The design reflected the vision of The Coveteur: young, fun and exciting.
All photography by Jake Rosenberg/The Coveteur.
Steven Lee was the Senior Graphic Designer for Social Media at Hudson’s Bay Company from November 2012 to October 2015. During his tenure at the company, he was responsible for executing all graphic & layout designs for Hudson’s Bay’s and Lord & Taylor’s blogs: B-Insider.com & LT-Insider.com. The opportunity to art direct and style photoshoots also provided more opportunities to expand his horizons.
Ready Set Go: Photography by Gabor Jurina & Styling by Susie Sheffman.
Bar Essentials: Illustrations by Paul Dotey.
Bathing Beauties: Photography by Matthew Tamarro.
Let’s Hear It For The Boys: Photography by Mckenzie James & Styling by Steven Lee.
The Art of Fashion: Illustration by Damien Florébert Cuypers & Photography by Jaclyn Locke.
The Room of The Season: Photography by David Pike.
Arts & Crafts’ Field Trip Festival: Photography by David Pike.
Pumps & Circumstance: Photography by Mckenzie James.
Urban Safari: Photography by Adam Levett & Styling by Susie Sheffman.
The Chase, located at 10 Temperance St, Toronto, is one of Chase Hospitality Group’s first restaurants and opened before Steven joined the company in 2016. Steven was instrumental in evolving the look and feel of the menus and making sure all marketing assets reflect The Chase’s luxurious penthouse vibes.
The Chase Dinner Menu Summer 2019;
Email Newsletter promoting Origin Story menu 1: Rhubarb;
Origin Story: Rhubarb Menu;
Email Newsletter promoting Origin Story menu 2: Ontario Peaches;
Origin Story: Ontario Peaches Menu.
All photography by Steven Lee.
The Chase Fish & Oyster
By the time Steven started at Chase Hospitality Group in February 2016, The Chase Fish & Oyster was already an established restaurant with its own set of branding. Steven kept the octopus, which was part of the logo, as a brand identity and developed it further by incorporating it as a background on the menus. This equally helped in differentiating The Chase Fish & Oyster from its sister restaurant, The Chase, which is located on the upper level of the same building. While The Chase is a more upscale fine dining restaurant, The Chase Fish & Oyster is a fun and vibrant restaurant with a focus on seafood.
À la carte menus: January 2017, January 2018, March 2018 & April 2019 respectively.
Palm Lane was opened by Chase Hospitality Group in October 2017 as a fast casual salad bar in Yorkville Village, Toronto. Steven is responsible for designing their menus, menu boards as well as the branding of their salad dressings.
Salad Dressings: Illustration/Wallpaper design by Candice Kaye.
Catering Menu: Photography by Steven Lee.
Colette Grand Café x Holt Renfrew
Packaging created for Colette Grand Café at Holt Renfrew for the Autumn Moon Festival 2019. Holt Renfrew customers from Vancouver and Yorkdale, Toronto were able to purchase a box of 4 moon cakes at their respective stores.
Planta Yorkville opened its doors in September 2016 and is a fully plant-based restaurant. It is the first iteration of the Planta brand, which will later expand to include Planta Burger (Toronto), Planta South Beach (Miami) and Planta Queen (Toronto). Steven expanded the menu as it evolved and grew through the years and developed the brand identity through website pop-ups, menus, etc…
Planta Queen is the fourth iteration of the Planta brand and opened in Toronto in March 2019, offering a unique 100% plant-based Asian-inspired menu. The Planta branding was modified to reflect the Asian influences, with bright red and gold touches. Steven is responsible for the branding, designing the menus and marketing assets.
À la Carte & Drink menus, March 2019; À la Carte Menu, July 2019; Email Newsletter promoting Dim Sum, Photography by Steven Lee
Planta Burger opened in August 2017 as Planta’s QSR sister restaurant. Its offerings include burgers, fries and milkshakes, among others, all 100% plant-based. Planta Burger’s branding reflects a more fun, younger and dynamic voice, differentiating itself from Planta with a cursive font and pink colour scheme.