Digital Destination for Dove Beauty in collaboration with Fashion Magazine and Chatelaine.
In partnership with Dove, Chatelaine and FASHION created an immersive, archival-led branded content initiative that re-examined Y2K beauty culture through a contemporary lens. Leveraging decades of magazine archives, each brand launched a dedicated digital hub combining archival imagery, editorial storytelling and original video content.

The campaign explored how early-2000s beauty standards shaped women’s self-image, aligning naturally with Dove’s long-standing commitment to challenging harmful beauty norms. Blending nostalgia with cultural commentary and emotional storytelling, the work engaged millennial audiences and sparked reflection on how beauty trends—and their impact—have evolved over time.

Built on Vev.
Gold winner of the Best Branded Content Collaboration at the 2026 National Magazine Awards.

Editor: Alicia Cox Thomson
Writers: Leah Rumack, Emily MacCulloch, Ingrie Williams
Project Manager: Carlo Atangan
Art Director: Steven Lee
Videos: Bobbe Hayes & Cessi Treñas

Experience the Chatelaine destination.
Experience the Fashion Magazine destination.