An Italian love affair.
To celebrate the opening of Sofia Restaurant in Design District, Miami, we created a video ad campaign that celebrates the joyous moments of dining in and the moment love strikes.
Creative Director: Claudio Recchia
Art Director: Steven Lee
Project Manager: Jessika Dufour
Video Director / Editor: Sebastian Luca
Cinematographer: Philip Lemoyne
Camera Assistant: Zachary Last
Gaffer: Joshua Willick
Wardrobe Stylist: Tara Summers
Set Stylist: Joey D’Angelo
Makeup: Veronica Chu
Hair Stylist: Ian Russel
Photographer: Julian Ross
Models: Melika Onat, Mateo Yepes, Naomi Leone, Lyric Harper, Jessika Dufour, Griffen Thuss Conkie, Austin Sauco, Dre Prime
Dogs: Hudson, Piccolo
Pink Sky is a sea-to-fork restaurant offering a hearty menu of exquisitely fresh seafood, inspired craft cocktails and chilled pints. Equal parts local neighbourhood favourite and ‘night out’ destination, Pink Sky is a seafood lover’s mecca with a raw bar offering selections of east and west coast oysters, ceviche, crudo, Daily Catch Menu, along with a selection of the freshest shellfish.
Pink Sky opened in September 2021.
Initial branding by Community
Web Development by Mark Wissa
Marketing Manager/Production by Vivian Kwong
Website Design, Menu Design, Business Card, Billfold & Coasters by Steven Lee
Chica is the playful little scenester sister of Toronto’s traditional Spanish restaurant mainstay, Patria.
Elevated tapas.
Craft cocktails and wines.
Late night hangout spot.
Chica opened in April 2022.
Initial branding by One Method.
Marketing Manager/Production by Vivian Kwong.
Web Development by Mark Wissa and Aby El Otmani.
Coasters, Gift Card, Wine Bottle Opener, Matches, Email Newsletter and Website Design by Steven Lee.
https://barchicatoronto.com/
Clio is a private members club located in Toronto. A sanctuary for a diverse community of compelling leaders and insightful minds, Clio is an evolved private social club meticulously curated to foster meaningful connections and fuel new pursuits.
Clio opened in August 2021.
Initial branding by Community
Web Developper by Mark Wissa
Production by Jessica DuFour
Website Design & Welcoming Package Design by Steven Lee
www.cliotoronto.com
For New Year’s Eve 2023, each restaurant from INK Entertainment Group created a theme to celebrate the night, which were expanded to different media such as social, billfolds and tent cards to promote the event.
Steven Lee was the Senior Graphic Designer for Social Media at Hudson’s Bay Company from November 2012 to October 2015. During his tenure at the company, he was responsible for executing all graphic & layout designs for Hudson’s Bay’s and Lord & Taylor’s blogs: B-Insider.com & LT-Insider.com. The opportunity to art direct and style photoshoots also provided more opportunities to expand his horizons.
Ready Set Go: Photography by Gabor Jurina & Styling by Susie Sheffman.
Bar Essentials: Illustrations by Paul Dotey.
Bathing Beauties: Photography by Matthew Tamarro.
Let’s Hear It For The Boys: Photography by Mckenzie James & Styling by Steven Lee.
The Art of Fashion: Illustration by Damien Florébert Cuypers & Photography by Jaclyn Locke.
The Room of The Season: Photography by David Pike.
Brian’s Books: Photography by Jaclyn Locke.
Arts & Crafts’ Field Trip Festival: Photography by David Pike.
Pumps & Circumstance: Photography by Mckenzie James.
Urban Safari: Photography by Adam Levett & Styling by Susie Sheffman.
Project Adventure.
Steven Lee was a Graphic Design Intern at The Coveteur from July to October 2012. During his time at the company, he was mainly responsible for designing the cover pages of each article going live on the website, with the prime goal of making each cover as fun and attractive as possible to increase the click-through rate. The design reflected the vision of The Coveteur: young, fun and exciting.
All photography by Jake Rosenberg/The Coveteur.
The Chase and The Chase Fish & Oyster, located at 10 Temperance St, Toronto, were some of Chase Hospitality Group’s first restaurants and opened before Steven joined the company in 2016. Steven was instrumental in evolving the look and feel of the menus and making sure all marketing assets reflected The Chase’s luxurious penthouse vibes and The Chase Fish & Oyster’s fun, vibrant and younger feel, keeping a clear differentiation in branding between the two.
The Chase Dinner Menu Summer 2019;
Email Newsletter promoting Origin Story menu 1: Rhubarb;
Origin Story: Rhubarb Menu;
Email Newsletter promoting Origin Story menu 2: Ontario Peaches;
Origin Story: Ontario Peaches Menu.
The Chase Fish & Oyster à la carte menus: January 2017, January 2018, March 2018 & April 2019 respectively;
Email activation for Victoria Day Musical Bingo;
All photography by Steven Lee.
Planta Yorkville opened its doors in September 2016 and is a fully plant-based restaurant. It is the first iteration of the Planta brand, which will later expand to include Planta Burger (Toronto), Planta South Beach (Miami) and Planta Queen (Toronto). Steven expanded the menu as it evolved and grew through the years and developed the brand identity through website pop-ups, menus, etc…
Planta Queen is the fourth iteration of the Planta brand and opened in Toronto in March 2019, offering a unique 100% plant-based Asian-inspired menu. The Planta branding was modified to reflect the Asian influences, with bright red and gold touches. Steven is responsible for the branding, designing the menus and marketing assets.
Planta soft serve sidewalk windbreaker; Planta Pi Day website pop-up; Planta Yorkville menus; À la Carte & Drink menus, March 2019; Planta Queen à la Carte Menu, July 2019
